Follow Zester Daily on Facebook for the latest in food news, cooking tips and healthy eating Follow Zester Daily on Twitter for the latest in food news, cooking tips and healthy eating Subscribe to our Zester Daily RSS Feeds for the latest in food news, cooking tips and healthy eating

Fruit on the Skids Print
The flavor, scent and sheer sexiness of fruit is disappearing, writes Deborah Madison. Eat it or lose it.
By Deborah Madison   |   Wednesday, 23 June 2010   |   07:47

Deborah Madison, author of Seasonal Fruit Desserts from Orchard, Farm and MarketI worry about fruit.

I wonder where its flavor has gone. I brood over its absence of sensuality -- when fruit is all about being sensual. I watch with alarm the demise of its overall quality. Quantity we don't have to worry about, apparently, for supermarkets are overflowing with fruit. But much of it is tasteless, most of it comes from far away, and fruit suffers even more than vegetables do at the hands of industrial agriculture.

I confronted all these issues while working on my book, "Seasonal Fruit Desserts From Orchard, Farm and Market." Good tasting fruit would speak to a number of dessert-making concerns -- it's generally quick, healthy and doesn't require immersion in confection-making -- but I was stunned anew at what passes for fruit in the United States. What fruits were worth centering a dessert on? Certainly not those pale shadows of fruit found in the supermarket -- the peaches picked green and rock hard. Start there and I'd end up with lackluster desserts that rely on a lot of butter, sugar and cream to make an impression. For a more delicious alternative, the need to look for fruit grown much closer to home became quickly apparent.

Fruit, for the most part -- citrus being an exception -- is delicate stuff. It's meant to be sensational. Fruit is sexy. It emanates beguiling perfumes and wears showy colors so that it might be found by birds and animals, including us human animals, who will eat it, then leave a pit, a seed or stone to continue the cycle of growth. Fruit's perfume is its promise of goodness. When you lift a plum to your nose, you're searching for the scent that tells you that it's going to be juicy and sweet but with just enough acid to push its honeyed flavor over the top. Yet when I watch people shop I see them drop fruit into plastic bags without bringing it first to their noses to assess whether the promise is faint or strong or even there at all. This deeply human gesture has been lost, for only rarely is there perfume present.

Fruit has become 'duty food'

I suspect shoppers buy their scent-free fruit because they've been told to eat nine servings a day of fruits and vegetables. Fruit, whether fresh or dried, has become a "duty" food, something one ought to eat, not something one lusts to eat. Last winter I bought a package of dried figs, called "Nutra Fig." The label said only that it was "A fat free high fiber food." There was no hint that these inky dark morsels might also be succulent, rich, worthy of bathing in aged sherry or being wrapped around a toasted almond. My own feeling is that when the flavor is there, people will eat fruit without being told to and children will be positively greedy for it.

I've recently learned that a study done by a nursery specializing in fruit trees found that people under 35 find a soft, juicy peach repulsive. These younger customers prefer a crisp, dry fruit that's sweet, so this nursery is developing crisp peaches and plums with high sugar content and low acid. Most assuredly these will be the most boring fruits in the world to eat -- nothing but a wall of sugar -- but this also tells us that our food culture has indeed been changed by agribusiness. A few generations have become accustomed to eating hard fruit. When a food editor in a newspaper describes a strawberry as a crisp fruit, as one did, you might well feel that all is lost.

Finding fruit with promise

As eaters in pursuit of modest pleasures, we need to go to some trouble, but not a lot, to find those fruits with promise. We might find them in farmers markets, orchards and u-picks, and in back yards. And when we do find them, we need to ask their names and remember them, or else we can't ask for them again. Without names, we are left babbling to a farmer about a peach that was red on the outside and yellow inside and was really good, and that's not enough. The names of fruits can be beautiful, like Coe's Golden Drop, a golden plum that lines the branches of the tree like giant teardrops, or they can tell us things, that a Desert Gold peach might grow in Phoenix, (and it does), or that a name given to honor someone, whether a workman named Bing or a duke or a queen. Names are poetry, history and information.

I found many exceptional fruits while researching my book -- stellar plums, a plethora of grape varieties, gigantic tayberries, tiny black cap raspberries and dried fruits such as red Friar plums, pluots, pears and white nectarines. Rhubarb grows all summer, not just in May, and pawpaws are making a comeback. I also cooked with my share of tasteless supermarket fruit when I needed to test a recipe. In the end, my advice is buy all you can of whatever wonderful fruit you find and preserve it. Aside from drying and canning, excess fruit can be transformed into sauces, frozen or refrigerated. Look around you, stay close to your season, and see whether you can't find some treasures. You will not find a wide variety of fruits, but what you find might well be those stellar varieties that will provide you with simply crafted but the most delicious fruit desserts.

Although we benefit at the table when we enjoy well-grown fruit, this isn't just about us. Supermarkets offer red and black plums -- but plums come in every color, shape, size and all have names far more alluring than a common color. All fruit families are immensely diverse, and when we settle for only the red and black plum, we are hastening the loss of diversity. Choose something else, get to know and enjoy it, and we're helping to ensure that the world of fruit is awash in choice.


Deborah Madison , a contributor to Zester Daily, is the author many books on food and cooking, including "The Greens Cookbook," "Vegetarian Cooking for Everyone," "What We Eat When We Eat Alone" and "Local Flavors." Her latest, "Seasonal Fruit Desserts From Orchard, Farm and Market," has just been released.




smaller | bigger
security image
Write the displayed characters
yes, but....
I was just in northern Calfiornia for a short visit and had the best nectarine of my life, bought from a Safeway in Ukiah. It was rivalled only by Gold Dust apricots from Frog Hollow in the SF Ferry Building and some figs from Tamales Bay Foods in Point Reyes. All local, no doubt, but we get nothing like this on the East Coast, even from farmers markets.

And fruit isn't all that's lost its taste: baking potatoes labelled Russets are not actual Russets, just starch. And very often chives could be so much grass....
a guest , July 05, 2010
And shall we speak of irradiation?
Have you noticed that fruit, supermarket fruit, even "farmers' market" fruit if it's from one of those places that's not really a farmers' market after all, never spoils? It never ripens either. Leaving it out in the fruit bowl doesn't lead to more flavorful peaches, only wizzened ones that haven't budged from their purchase state of ripeness. I'm not denying that tragically, in the old days, unconsumed fruit would sometimes grow mold but what we have now is the equivalent of botox and plastic surgery for produce! Time has no sting. Watermelon now have a strange rubbery texture and never, ever ferment. I miss the days when the race against decay meant eating way too much melon in a sitting. I remember the special privilege, as a child, of having watermelon for supper, thick rounds on a plate. Only our mother knew this special dinner dispensation was about disposing of a monster melon before it was too late.
a guest , June 25, 2010
Some pretty good strawberries
I'm on a road trip to California so it's hard to check in, but I sure appreciate all your various comments.
I did buy the best strawberries yesterday in the DAvis, Co-op - fairly affordable, too, though I was told later that the price might have been wrong. I bought them for my mother who declined them, as she already had
strawberries —the not very good more typical ones from my home state of California (shame!). But she buys them because they're cheaper and its hard for her to get to the co-op. But it's that desire for cheap food that is behind the poor state of fruit, as well as the whole shipping business.
a guest , June 25, 2010
deborahmadison123456
All of your comments are so riveting, and I love the desire to plant all those fruits. I am on a road trip right
now and it's hard to be on line and respond day by day, but I yesterday I went to the co-op in DAvis and picked up the most wonderful local strawberries and at a pretty affordable price. So good! I bought them for my mother who declined them as she already had strawberries, the big old hollow tough things. It was price that
made her buy them, sad to say. But she's hardly alone. Nor is she young, at 92!
a guest , June 25, 2010
Growing Up...
I grew up in Hawaii, Grandpa was a caretaker farmer overseeing eleven acres of Hayden mango trees, papayas, and lychee. Every summer, my cousins and I would spend four to six weeks in the orchard using long bamboo fruit pickers to reach the ripest bright yellow and red fruit high up among the branches! Nothing more disappointing than to pick a beauty, turn it around, and see a pecked hole where the birds had beaten us to them... On the other hand, the birds "knew" when they were ripe - and eating what was salvageable was the best mango on earth!
a guest , June 24, 2010
Unfortunately
Unfortunately, even local organic CSA's are using these godawful varieties being generated for the "youth". I'm under 35, and I don't want a crisp peach. YUCK. I'm sick to death of pluots. My CSA uses so many of these "popular" varieties that I've become unhappy with my CSA - I like the weird, misshapen white peaches that we got 2 of a month ago, and now that tree is done for the year.

They did provide a newer, flat red plum that I quite like, but I can't wait to find a house and plant my own fruit trees. And raspberry canes. And rhubarb. and Strawberries. And...
a guest , June 24, 2010
...
I grew up eating ripe, juicy, scented fruit and I have been wondering who has been buying all that imitation fruit in the markets, hard as plastic and as tasteless. Apparently, from what I read here, it is for young people who don't know how to deal with sensuality. Yes, Clifford the young do not know a lot, but they are not alone in their ignorance. I have a friend and neighbor, a retired college professor, who has been often to Italy, and he tells me that he doesn't care for figs. Figs! Is there anything more seductive in taste, texture, and appearance than a fully ripened fig oozing honey? Had he said sex instead of figs I would have been less amazed.
a guest , June 24, 2010
I agree. . .
I'm astonished that California has a "strawberry council," yet their product has both the texture and flavor of a green apple. I only buy from the roadside stands here in Napa. Stone fruit has the texture of mush because they've been picked green. .what a shame
a guest , June 24, 2010
ripe fruit
I flat out tell people who take my cooking classes that one never buys fruit in a supermarket, and that includes tomatoes. There's no point because those tasteless things they call fruit are just not fruit. I've experienced the phenomenon of young people not liking ripe juicy fruit. My own son thinks a completely soft juicy nectarine is disgusting. On the other hand, young people don't know a lot.
cliffordwright , June 23, 2010

busy
Last Updated on Tuesday, 22 March 2011 10:36
 

Zester Daily | Food News | Cooking | Dining Out | Healthy Eating | Wine

Copyright © 2012 Zester LLC.

Site Design & Hosted by digical